An Investiogation on the antecedents influencing customer e-loyality and e-satisfaction among Malaysians with the effects of trustworthiness

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An Investiogation on the antecedents influencing customer e-loyality and e-satisfaction among Malaysians with the effects of trustworthiness

The rapid growth of online shopping has led to increasing interest in how to inspire customer e-loyalty and e-satisfaction in Malaysia context. The general objective of this study is to explore and examine the perceptions of Malaysian Internet users that contribute to customer e-loyalty and e-sat...

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Bibliographic Details
Main Author:	Wong, Winnie Poh Ming
Format:	Thesis
Language:	English
Published:	Universiti Malaysia Sarawak, (UNIMAS) 2013
Subjects:	H Social Sciences (General)
Online Access:	http://ir.unimas.my/id/eprint/9202/ http://ir.unimas.my/id/eprint/9202/2/Winnie%20%28full%29.pdf

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