A reception study of media marketing motorcycles

QR Code

A reception study of media marketing motorcycles

The purpose of the dissertation is to examine the process of consumers „reading‟ the media advertising of motorcycles. This is an interpretive study to understand the perception prior to consumption, or consumption of advertising. Consumers‟ understanding and sense making of media advertising as...

Full description

Bibliographic Details
Main Author:	Tiong, Michael Hock Bing
Format:	Thesis
Language:	English
Published:	Universiti Malaysia Sarawak, (UNIMAS) 2013
Subjects:	H Social Sciences (General)
Online Access:	http://ir.unimas.my/id/eprint/9201/ http://ir.unimas.my/id/eprint/9201/9/Tiong%2C%20Michael%20Hock%20Bing.pdf

Similar Items

Developing A Model Of Receptivity To International Work
by: Abd Talib, Lilis Surienty, et al.
Published: (2011)

Bitara –sidecar motorcycle for service-oriented mobileprenuer
by: Abdul Rahman, Julaila, et al.
Published: (2020)

CNY Cultural Week receives warm reception
by: UMP, PNC

The Impact of Social Media Marketing – Study from Malaysia Perspective
by: Kumarashvari, Subramaniam, et al.
Published: (2019)

Technological development and its impact on audience reception: A longitudinal study of IIUM.FM
by: Mohamed, Shafizan, et al.
Published: (2017)

The importance of proper motorcycle helmet buckling: A scientific study
by: N. Q., Radzuan, et al.
Published: (2024)

Technological development and its impact on student reception of a campus radio
by: Mohamed, Shafizan, et al.
Published: (2017)

Property cycle index : an indicator to the Malaysian property market
by: Kuek, Tai Hock
Published: (2015)

Riding towards safety: examining the patterns of motorcycle accidents in Malaysia
by: N. Q., Radzuan, et al.
Published: (2024)

A study on the cognitive development of media literacy and its influence in limiting media effects.
by: Aw, Nigel Heng Liang
Published: (2011)

UMP invited to attend 2019 Chinese New Year Reception Celebration at the Embassy of People’s Republic of China
by: Yong, Ying Mei
Published: (2019)

Media and politics: a study among youth in Malaysia
by: A.Manaf, Aini Maznina, et al.
Published: (2015)

The antecedents of social media adoption: A study on the role of media needs and innovation characteristics / Izzal Asnira Zolkepli
by: Zolkepli, Izzal Asnira
Published: (2014)

Earnings Announcements And Factors Determining Abnormal Returns: A Study Of Market Efficiency In Indonesia Equity Market
by: Nainggolan, Rexon
Published: (2023)

Media dan masyarakat
by: Mus Chairil, Samani
Published: (2014)

How Scoop Affect the Credibility of News through Social Media? An Empirical Study
by: Rosli, Mohammed, et al.
Published: (2017)

Media Barat jahil agama
by: Abd Rahman, Saodah
Published: (2006)

Development of an after-market universal fuel gauge for motorcycle
by: Maarof, M.I, et al.
Published: (2018)

Choosing among media alternatives for advertising – A case study
by: P.D.D., Dominic, et al.
Published: (2009)

The Malaysia Ppoperty Market: A Viewpoint
by: Abdul Rahman, Rosdi
Published: (1991)

A trend in media and communication research in Malaysia 1987-2005
by: Ismail, Rizalawati
Published: (2016)

Morphological processes of neologisms in social media
by: Shahlee, Shakina
Published: (2021)

Raikan lebih 100 pengamal media
by: Utusan, Sarawak
Published: (2015)

Review of the Representation of History in the New Media
by: Abdul Karim Zamri, Norena
Published: (2015)

The popularity of new media over old media
by: Yong, Lowena Xin Yi
Published: (2024)

Contestation Of Jihad And Social Media Narrative: A Case Study Of Isis
by: Mohd Kaslan, Umi Nur Zahidah
Published: (2021)

The doctrine of reception
by: Eishan Jan, Mohammad Naqib
Published: (2014)

Improve Reception
by: The Star,
Published: (2008)

Agarwood Market Report
by: Puteri Fadzline, Tamyez, et al.
Published: (2018)

UNIMAS toasts to news credibility on media night
by: The Borneo, Post
Published: (2015)

SOCIAL MEDIA MARKETING FACTORS AFFECTING CONSUMER PURCHASE INTENTION OF COSMETIC PRODUCTS IN JAKARTA, INDONESIA: THE MEDIATING ROLE OF CUSTOMER TRUST
by: Yunita Nidiah Indah, Permata, et al.
Published: (2023)

Discourse with Media Practitioner - Dato’ Chamil Wariya: “Kewartawanan Media di Malaysia: Menoleh ke Belakang, Memandang ke Depan”
by: Jamali Bujang, Sanawi
Published: (2014)

Case Study On Sentral College Penang The Marketing Strategy To Capture Market Share
by: Tan, Peng Hooi
Published: (2014)

The motivational needs of entrepreneurship in Malacca
by: Ho, Tiong Keng
Published: (2006)

A study on attitude, behaviour and peer influence among illegal motorcycles street racers
by: Mohd Roslan Mohd Tahir,
Published: (2020)

Perception of issues by factory workers in Malaysia: the role of media
by: A.Manaf, Aini Maznina, et al.
Published: (2014)

Perception of issues by factory workers in Malaysia : the role of media
by: A Manaf, Aini Maznina, et al.
Published: (2018)

Boling UMP bersama media erat hubungan baik
by: Norhidayah, Mohamad
Published: (2017)

UMP jalin kerjasama baik dengan pengamal media
by: Nor Fadzillah, Zulkipli
Published: (2016)

Barriers to digital marketing adoption at remote rural tourism destinations in Sarawak: an exploratory study
by: Cheuk, Sharon, et al.
Published: (2017)