A study of generational cohort effect on attitude towards advertising : a two-directional study of advertising in general and controversial advertising

QR Code

A study of generational cohort effect on attitude towards advertising : a two-directional study of advertising in general and controversial advertising

The thesis aims to investigate attitude towards advertising (Aad) by delving into the modeling effect of three behavioural constructs (belief, attitude and behavioural intention) between two forms of advertising, namely advertising in general and specific controversial advertising. As such, the a...

Full description

Bibliographic Details
Main Author:	Ting, Huong Yiew
Format:	Thesis
Language:	English
Published:	Universiti Malaysia Sarawak, (UNIMAS) 2015
Subjects:	H Social Sciences (General)
Online Access:	http://ir.unimas.my/id/eprint/9097/ http://ir.unimas.my/id/eprint/9097/1/Ting%20Huong.pdf

Similar Items

Generations X and Y Attitude towards Controversial Advertising
by: Ting, Hiram, et al.
Published: (2012)

Exploring Antecedents Of Attitude Towards Controversial Advertising
by: Ernest Cyril, de Run, et al.
Published: (2013)

Generational Cohorts and Their Beliefs and Attitude towards Advertising
by: Ernest Cyril, de Run, et al.
Published: (2013)

Attitude Towards Advertising: A Young Generation Cohort's Perspective
by: Hiram, Ting, et al.
Published: (2015)

Attitude towards advertising from the perspectives of two (2) generational cohorts
by: Lim, Wui Kit
Published: (2013)

Determining Attitudinal Beliefs about Controversial Advertising
by: Ernest Cyril, de Run, et al.
Published: (2014)

Advertisers' tactics and attitude towards advertisements: a comparison of two ethnicities
by: Dennis, Achil
Published: (2002)

Impact of Controversial Advertising on an Individual's Intent to Purchase
by: Gupta, Prachi
Published: (2013)

Cultural Attitude Towards Print Media Advertising Of Controversial Products Among Female Consumers In Penang
by: Fereidouni, Hassan Gholipour
Published: (2008)

Evaluate On the Relationship between Advertising Clutter and Generation Y Negative Attitude toward Television Advertising
by: Yan, Yuzhen
Published: (2013)

Ethnic advertising: adolescents’ attitudes towards target and non-target advertisements
by: Butt, Mohsin, et al.
Published: (2010)

Ethnic advertising: adolescents' attitudes towards target and non-target advertisements
by: Muhammad Mohsin, Butt, et al.
Published: (2010)

Ethnic advertising: adolescents' attitudes towards target and non-target advertisements
by: Muhammad Mohsin, Butt, et al.
Published: (2010)

Attitudes Toward Mobile Advertising: A Study Of Mobile Web Display And Mobile App Display Advertising
by: Tri Dinh Le, Tri Dinh Le, et al.
Published: (2014)

The impact of social media advertising characteristics on consumers' attitude towards advertising in China
by: Zhang, Jingjing
Published: (2022)

Testing advertising via new media: an exploratory study of advertising practitioner attitudes
by: Kerr, G., et al.
Published: (2009)

Quantifying the attitudes of Turkish young generation toward online advertising
by: Özen, Üstün, et al.
Published: (2021)

The predictors of attitude towards online advertising
by: Kok, Adeline Li Ming *, et al.
Published: (2013)

The predictors of attitude towards online advertising
by: Kok, Adeline Li Ming *, et al.
Published: (2012)

Attitude towards advertising among young adults: A comparative study by ethnicity
by: Hiram, Ting, et al.
Published: (2015)

Guilt appeals in advertising: the mediating roles of inferences of manipulative intent and attitude towards advertising
by: Lwin, Michael, et al.
Published: (2008)

Guilt appeals in advertising: investigating the roles of inferences of manipulative intent and attitudes towards advertising
by: Lwin, Michael, et al.
Published: (2008)

Factors affecting Consumers Satisfaction towards Advertising Media: A Comparative Study between Traditional Advertising and Online Advertising in Malaysia
by: Idris, Azni, et al.
Published: (2009)

Attitude Towards Advertising: From Malaysians And Indonesians Perspectives
by: Hiram, Ting, et al.
Published: (2016)

A Study on That Attitude of Generation Y towards Social Media Advertising and the Effect on Purchasing Behaviour
by: Ohajionu, Uchechi Cynthia
Published: (2015)

Advertising Strategies In Malaysian Advertisements
by: Vasudevan, Chellammal
Published: (1983)

Conceptualising guilt appeals in advertising : the mediating roles of inferences of manipulative intent and attitude towards advertising
by: Lwin, Michael
Published: (2013)

Consumers' attitudes toward TV advertising in Malaysia : a descriptive study
by: Yee, Han How
Published: (1999)

Consumers' attitude towards online advertising : the study on information responses
by: Chan, Mei Lee, et al.
Published: (2014)

Factor Of Consumers Attitude Toward Mobile Advertising
by: Sea, Su Yee
Published: (2014)

Consumer attitude towards mobile advertising in Malaysia
by: Lo, James Teck Lun, et al.
Published: (2014)

Advertising, globalisation and national identity: a content study of advertisements in Malaysia
by: Mohd Helmi Abd. Rahim,, et al.
Published: (2005)

A study on attitude and behavioral intention of generation Y towards mobile advertising / Tredia Luara Barnabas
by: Barnabas, Tredia Luara
Published: (2015)

Islamic advertising and advertisements: some concerns
by: Syed Abdullah Idid, Syed Arabi
Published: (2016)

Advertising strategies in Television Malaysia's advertisements
by: Vasudevan, Chellammal
Published: (1982)

Advertising strategies in Television Malaysia's advertisements
by: Vasudevan, Chellammal
Published: (1982)

Young Adults’ Attitude towards Advertising: A Multi-Group Analysis by Ethnicity
by: Hiram, Ting, et al.
Published: (2015)

Chinese Generation Xers’ Attitude toward Advertising:Evidence from Hong Kong and Shanghai Consumers
by: Ernest Cyril, de Run, et al.
Published: (2012)

A conceptual model of consumer attitudes towards SMS advertising
by: Dix, Steve, et al.
Published: (2009)

Attitudes of Indonesian Mothers towards Children’s Advertising for Food
by: Lanasier, Evi
Published: (2014)