Understanding gambling behaviour through theories of behavioural finance: evidence from lottery ticket punters in Sarawak

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Understanding gambling behaviour through theories of behavioural finance: evidence from lottery ticket punters in Sarawak

This research attempts to identify the factor that drives gambling behaviour of lottery ticket punters in Sarawak through the perspective of behavioural finance theories. The gambling industry in Malaysia is experiencing growth, particularly in lottery gambling and this is a negative phenomenon in r...

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Bibliographic Details
Main Author:	Bong, Shirley
Format:	Thesis
Language:	English
Published:	Universiti Malaysia Sarawak, (UNIMAS) 2013
Subjects:	HG Finance
Online Access:	http://ir.unimas.my/id/eprint/9088/ http://ir.unimas.my/id/eprint/9088/2/Shirley%20Bong%20ft.pdf

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