Customer retention: investigating the dimensions in telecommunication industry

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Customer retention: investigating the dimensions in telecommunication industry

This paper aims to investigate the relationship between factors affecting customer retention in the telecommunication industry. Customer satisfaction, customer trust and service quality are three identified factors affecting customer retention in the industrj Convenience sampling technique used to...

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Bibliographic Details
Main Author:	Gui, Jin Kiant
Format:	Thesis
Language:	English
Published:	Universiti Malaysia Sarawak, (UNIMAS) 2013
Subjects:	H Social Sciences (General) T Technology (General)
Online Access:	http://ir.unimas.my/id/eprint/9075/ http://ir.unimas.my/id/eprint/9075/2/Gui.pdf

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