The relationship between customer satisfaction with customer services and store image toward supermarket : a case study in Sibu

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The relationship between customer satisfaction with customer services and store image toward supermarket : a case study in Sibu

The main objective of this study was to investigate the relationship between customer satisfaction with customer services and store image towards supermarket in Sibu. Data were collected from the 150 respondents who have visited the supermarkets in Sibu through questionnaire survey tool. The collect...

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Bibliographic Details
Main Author:	Wong, Souk Ping
Format:	Final Year Project Report / IMRAD
Language:	English English
Published:	Universiti Malaysia Sarawak, (UNIMAS) 2012
Subjects:	H Social Sciences (General)
Online Access:	http://ir.unimas.my/id/eprint/9072/ http://ir.unimas.my/id/eprint/9072/1/Souk%20Ping%2824pgs%29.pdf http://ir.unimas.my/id/eprint/9072/4/Souk%20Ping%28fulltext%29.pdf

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