Factors influence consumer decision making in purchasing mobile phone in Sibu

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Factors influence consumer decision making in purchasing mobile phone in Sibu

The purpose of this study is to identify the factors influence consumer decision making in purchasing mobile phone in Sibu. This study examines the seven main factors which are price, product, promotion, social, cultural, place and family will influence most to the consumer decision making.

Bibliographic Details
Main Author:	Tiew, Sing Lui
Format:	Thesis
Language:	English
Published:	Universiti Malaysia Sarawak, (UNIMAS) 2012
Subjects:	H Social Sciences (General)
Online Access:	http://ir.unimas.my/id/eprint/9063/ http://ir.unimas.my/id/eprint/9063/3/Factors%20Influence%20Consumer%20Decision%20Making%20In%20Purchasing%20Mobile%20Phone%20In%20Sibu.pdf

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