Factors influence consumer decision making in purchasing mobile phone in Sibu
The purpose of this study is to identify the factors influence consumer decision making in purchasing mobile phone in Sibu. This study examines the seven main factors which are price, product, promotion, social, cultural, place and family will influence most to the consumer decision making.
| Main Author: | |
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| Format: | Thesis |
| Language: | English |
| Published: |
Universiti Malaysia Sarawak, (UNIMAS)
2012
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| Online Access: | http://ir.unimas.my/id/eprint/9063/ http://ir.unimas.my/id/eprint/9063/3/Factors%20Influence%20Consumer%20Decision%20Making%20In%20Purchasing%20Mobile%20Phone%20In%20Sibu.pdf |
| _version_ | 1848836484536205312 |
|---|---|
| author | Tiew, Sing Lui |
| author_facet | Tiew, Sing Lui |
| author_sort | Tiew, Sing Lui |
| building | UNIMAS Institutional Repository |
| collection | Online Access |
| description | The purpose of this study is to identify the factors influence consumer decision making in purchasing mobile phone in Sibu. This study examines the seven main factors which are price, product, promotion, social, cultural, place and family will influence most to the consumer decision making. |
| first_indexed | 2025-11-15T06:24:30Z |
| format | Thesis |
| id | unimas-9063 |
| institution | Universiti Malaysia Sarawak |
| institution_category | Local University |
| language | English |
| last_indexed | 2025-11-15T06:24:30Z |
| publishDate | 2012 |
| publisher | Universiti Malaysia Sarawak, (UNIMAS) |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | unimas-90632023-05-02T09:00:55Z http://ir.unimas.my/id/eprint/9063/ Factors influence consumer decision making in purchasing mobile phone in Sibu Tiew, Sing Lui H Social Sciences (General) The purpose of this study is to identify the factors influence consumer decision making in purchasing mobile phone in Sibu. This study examines the seven main factors which are price, product, promotion, social, cultural, place and family will influence most to the consumer decision making. Universiti Malaysia Sarawak, (UNIMAS) 2012 Thesis NonPeerReviewed text en http://ir.unimas.my/id/eprint/9063/3/Factors%20Influence%20Consumer%20Decision%20Making%20In%20Purchasing%20Mobile%20Phone%20In%20Sibu.pdf Tiew, Sing Lui (2012) Factors influence consumer decision making in purchasing mobile phone in Sibu. Masters thesis, Universiti Malaysia Sarawak, (UNIMAS). |
| spellingShingle | H Social Sciences (General) Tiew, Sing Lui Factors influence consumer decision making in purchasing mobile phone in Sibu |
| title | Factors influence consumer decision making in purchasing mobile phone in Sibu |
| title_full | Factors influence consumer decision making in purchasing mobile phone in Sibu |
| title_fullStr | Factors influence consumer decision making in purchasing mobile phone in Sibu |
| title_full_unstemmed | Factors influence consumer decision making in purchasing mobile phone in Sibu |
| title_short | Factors influence consumer decision making in purchasing mobile phone in Sibu |
| title_sort | factors influence consumer decision making in purchasing mobile phone in sibu |
| topic | H Social Sciences (General) |
| url | http://ir.unimas.my/id/eprint/9063/ http://ir.unimas.my/id/eprint/9063/3/Factors%20Influence%20Consumer%20Decision%20Making%20In%20Purchasing%20Mobile%20Phone%20In%20Sibu.pdf |