Consumer confidence index influence on attitude towards sales promotion: comparison between Malaysia and Singapore

QR Code

Consumer confidence index influence on attitude towards sales promotion: comparison between Malaysia and Singapore

(This study evaluates the impact of consumer confidence index towards sales promotion attitude in Malaysia and Singapore. The results of the data analysis show that different levels of consumer confidence index does not influence sales promotion attitude in Malaysia and Singapore; Nevertheless, at s...

Full description

Bibliographic Details
Main Author:	Tan, Yin Yin
Format:	Thesis
Language:	English
Published:	Universiti Malaysia Sarawak, (UNIMAS) 2011
Subjects:	H Social Sciences (General)
Online Access:	http://ir.unimas.my/id/eprint/9046/ http://ir.unimas.my/id/eprint/9046/3/Consumer%20Confidence%20Index%20Influence%20On%20Attitude%20Towards%20Sales%20Promotion%20%3B%20Comparison%20Between%20Malaysia%20and%20Singapore.pdf

Similar Items

Consumer perceptions towards sales promotion tools applied by hypermarket in Kuching
by: Chai,, Fang Fang.
Published: (2009)

Simulation of sales promotions towards buying behavior among university students
by: Osman, Syuhaily, et al.
Published: (2011)

The Impact of Social Media Influencers Towards Consumers’ Attitude
by: Tan, Kristine, Kai Qing, et al.
Published: (2024)

The Influence of Sales Promotion, Perceived Product Quality and Hedonic Perception on Consumers’ Purchase Intention - The Moderating Effect of Brand Awareness
by: Gu, Yi Chen
Published: (2019)

Consumers’ traditional attitude towards and electronic commerce
by: Hey, Yin Fong, et al.
Published: (2018)

Consumers' personal values and sales promotion preferences effect on behavioural intention and purchase satisfaction for consumer product
by: Jee, Teck-Weng, et al.
Published: (2013)

The role of psychiatric posting in influencing medical students, attitudes towards mental illness: A comparison between the old and new syllabus / Tan Tze Yin
by: Tan, Tze Yin
Published: (2017)

Celebrity influence and consumer’s buying intentions: a cross-cultural comparison between Australia and Singapore
by: Moraes, Marcela, et al.
Published: (2016)

Factors influencing consumers' intention and attitude towards eating green
by: Tham, Shu Wen
Published: (2023)

Comparison of social enterprises between Malaysia and Singapore / Tan Xiao Jun
by: Tan , Xiao Jun
Published: (2018)

Factors that influence Malaysia generation Z consumers’ purchase intention during flash sales promotion
by: Saw, Yoke Teng, et al.
Published: (2023)

Counterfeiting in Singapore: understanding consumer attitudes and purchase intentions
by: Teah, Min, et al.
Published: (2008)

A study on the youth attitude toward purchase green products in Malaysia & Singapore
by: Wong, Francis V.N, et al.
Published: (2012)

Exploring Muslim consumers’ confidence and awareness towards Halal labelled manufactured food products in Sabah
by: Md Sawari, Siti Salwa, et al.
Published: (2018)

A comparison between Malaysia and Singapore stock index: macroeconomic variable / Nurul Natashya Taib
by: Taib, Nurul Natashya
Published: (2017)

Evaluation of the role of sales promotion in influencing impluse buying behaviour: a comparison between international and local tourist at premium outlet in Malaysia
by: Syed Omar, Sharifah Faridah, et al.
Published: (2019)

Product awareness and sales promotion strategies among telecommunication industry consumers in Nigeria
by: Ismaila, Sikiru Monday
Published: (2023)

Bootstrap Confidence Interval for Robust Cpk Index
by: Midi, Habshah, et al.
Published: (2008)

Consumers Brand Relationships and Attitudes Towards Branded Clothes: A Comparison Between British and Greek Young Consumers.
by: Bekou, Eleni
Published: (2006)

Factors Influencing Consumers’ Repurchase Intention Of Groupon
by: Ong, Andrew Lek Perng, et al.
Published: (2014)

Antecedents of consumer’s attitude towards social media influencer & its impact on purchase intention
by: Teo, Desmond De Wen
Published: (2019)

Relationships between mathematics anxiety, confidence to teach mathematics, and attitudes towards mathematics in pre-service teachers
by: Cooke, Audrey, et al.
Published: (2013)

Monetary Conditions Index in Singapore.
by: Poon, Wai Ching, et al.
Published: (2008)

Consumer attitudes toward foreign and Bangladeshi products: a focus group study on Bangladeshi consumers
by: Haque, A. K. M. Ahasanul, et al.
Published: (2011)

Comparison between best subset and lasso regression on consumer price index Malaysia
by: Gopal Pillay, Khuneswari A/P, et al.
Published: (2021)

Characteristics of the consumer market in Malaysia and Singapore / Ganesan Nellayandar
by: Ganesan, Nellayandar
Published: (1968)

Exposure to misinformation, risk perception, and confidence towards the government as factors influencing negative attitudes towards COVID-19 vaccination in Malaysia
by: Mohamad, Emma, et al.
Published: (2022)

Factors Affecting Attitude Of Klang Valley’s Consumers Towards Internet Advertising
by: Yi, Chew Zhi, et al.
Published: (2014)

The System-led Sales Promotion Model
by: Zhou, Yue
Published: (2014)

Attitudes towards counterfeits of luxury brands: the Singapore story
by: Teah, Min, et al.
Published: (2008)

MCO in Malaysia: consumer confidence and households’ responses
by: Siti 'Aisyah Baharudin,, et al.
Published: (2021)

Attitudes towards offensive advertising: Malaysian Muslims' views
by: Ernest Cyril, de Run, et al.
Published: (2010)

Attitude towards Advertising: A Comparison between Marketing and Non-marketing Students at a Private University
by: Ernest Cyril, de Run, et al.
Published: (2013)

Compulsive Buying: An Exploration of Money Attitudes among Malaysian Consumers
by: Ong, Li Yin
Published: (2013)

Targeting buyers of counterfeits of luxury brands: a study on attitudes of Singapore consumers
by: Phau, Ian, et al.
Published: (2009)

The effectiveness of San Francisco Coffee’s sales promotion towards the patrons / Noryusnita Ramli
by: Ramli, Noryusnita
Published: (2014)

Exploring Conventional Models of Purchase Intention: Consumer Attitudes Towards Smartphones Advertisement
by: Ahmad Azaini, Abdul Manaf, et al.
Published: (2014)

Multi-period Financial Feasibility Model for Collective Sale of Multiple-owner Residential Developments in Singapore
by: Tan, Hong Boon
Published: (2006)

A cross-national comparative study between Australia and Singapore: attitudes towards television advertising
by: Phau, Ian
Published: (2008)

Sales promotion strategies and youth drinking in Australia
by: Pettigrew, Simone, et al.
Published: (2015)