APA (7th ed.) Citation

Ernest Cyril, d. R., Yee, T. C., & Khalique, M. (2012). It's not just a brand name: The impact of language on consumer attitude and behavior. International Journal of Research Studies in Management.

Chicago Style (17th ed.) Citation

Ernest Cyril, de Run, Teh Chin Yee, and Muhammad Khalique. It's Not Just a Brand Name: The Impact of Language on Consumer Attitude and Behavior. International Journal of Research Studies in Management, 2012.

MLA (9th ed.) Citation

Ernest Cyril, de Run, et al. It's Not Just a Brand Name: The Impact of Language on Consumer Attitude and Behavior. International Journal of Research Studies in Management, 2012.