Generational Cohorts and Their Beliefs and Attitude towards Advertising

QR Code

Generational Cohorts and Their Beliefs and Attitude towards Advertising

This research is aimed to determine beliefs and attitude towards advertising from the perspective of generational cohorts in Sarawak. Despite being an important segmentation approach, little is known about the effect of generation on views about advertising in the state because much of its lab...

Full description

Bibliographic Details
Main Authors:	Ernest Cyril, de Run, Hiram, Ting
Format:	Article
Language:	English
Published:	Universiti Malaysia Sarawak, (UNIMAS) 2013
Subjects:	HM Sociology
Online Access:	http://ir.unimas.my/id/eprint/8629/ http://ir.unimas.my/id/eprint/8629/1/Ernest%20Cyril.pdf

Similar Items

Attitude Towards Advertising: A Young Generation Cohort's Perspective
by: Hiram, Ting, et al.
Published: (2015)

Exploring Antecedents Of Attitude Towards Controversial Advertising
by: Ernest Cyril, de Run, et al.
Published: (2013)

Determining Attitudinal Beliefs about Controversial Advertising
by: Ernest Cyril, de Run, et al.
Published: (2014)

Young Adults’ Attitude towards Advertising: A Multi-Group Analysis by Ethnicity
by: Hiram, Ting, et al.
Published: (2015)

Beyond Demographic Boundary: Determining Generational Values by Cohorts
by: Ernest Cyril, de Run, et al.
Published: (2014)

How Adolescents View Advertising: The Effects of Beliefs and Personal Values
by: Ernest Cyril, de Run, et al.
Published: (2014)

A Qualitative Inquiry into the Formation of Generational Cohorts: A Case of an Emerging Market
by: Hiram, Ting, et al.
Published: (2015)

Chinese Generation Xers’ Attitude toward Advertising:Evidence from Hong Kong and Shanghai Consumers
by: Ernest Cyril, de Run, et al.
Published: (2012)

Generations X and Y Attitude towards Controversial Advertising
by: Ting, Hiram, et al.
Published: (2012)

Ethnic advertising: adolescents' attitudes towards target and non-target advertisements
by: Muhammad Mohsin, Butt, et al.
Published: (2010)

Ethnically targeted advertising : views of those not targeted
by: Ernest Cyril , de Run
Published: (2007)

Attitudes towards offensive advertising: Malaysian Muslims' views
by: Ernest Cyril, de Run, et al.
Published: (2012)

Body Image of Pakistani Consumers
by: Tariq, Jalees, et al.
Published: (2014)

Testing Real World Advertisements Language Cues Impact On Dominant And Non-Dominant Ethnic Groups: Comparing Malays And Indians In Malaysia
by: de Run, Ernest Cyril, et al.
Published: (2010)

Should leader power and sex play an important role in predictiong influence tactics?
by: Lo, May Chiun, et al.
Published: (2007)

Should leader power and sex play an important role in predictiong influence tactics?
by: Lo, May-Chiun, et al.
Published: (2007)

Attitude towards advertising among young adults: A comparative study by ethnicity
by: Hiram, Ting, et al.
Published: (2015)

Attitude Towards Advertising: From Malaysians And Indonesians Perspectives
by: Hiram, Ting, et al.
Published: (2016)

Developing an Alternative Measurement of Corporate Reputation within the Malaysian Context
by: Dwi Sunu Kanto, Slamet Widodo, et al.
Published: (2013)

Why Malaysians join and stay on in a Multi-Level marketing Company
by: Ong, Cecilia See Kiaw, et al.
Published: (2007)

Identifying Generational Cohorts in Sarawak
by: Tinga, Hiram, et al.
Published: (2012)

Intention to Use Instagram by Generation Cohorts: The Perspective of Developing Markets
by: Hiram, Ting, et al.
Published: (2016)

Customer behaviour toward social networking advertising
by: Phang, Chia Lee
Published: (2013)

Ethnic advertising: adolescents' attitudes towards target and non-target advertisements
by: Muhammad Mohsin, Butt, et al.
Published: (2010)

Attitude towards advertising : Evidence from Malaysia and Indonesia using multi-group analysis
by: Hiram, Ting, et al.
Published: (2016)

Consumption intention toward ethnic food: determinants of Dayak food choice by Malaysians
by: Hiram, Ting, et al.
Published: (2017)

Customer service personnel’s perceptions of customers: The case of a telecommunications firm
by: Ernest Cyril, de Run, et al.
Published: (2007)

Service recovery strategies in western based fast food restaurants : a structural equation model test
by: Ernest Cyril , de Run, et al.
Published: (2008)

Employers' emphasis on technical skills and soft skills in job advertisements
by: Ooi, Kien Bee, et al.
Published: (2015)

How young adults perceive advertising: a comparative study of three ethnic groups
by: Hiram, Ting, et al.
Published: (2013)

Celebrity endorser and respondents gender: Its impact on company, behavioral and attitudinal variables
by: Phang, Grace, et al.
Published: (2007)

Attitude towards Advertising: A Comparison between Marketing and Non-marketing Students at a Private University
by: Ernest Cyril, de Run, et al.
Published: (2013)

Staff Nurses' attitude and perception towards nursing research
by: Tan, Cindy Winnie
Published: (2008)

Gaya hidup wanita yang menjalankan urusan pembelian bahan makanan: kajian kes di Bandaraya Kuching
by: Shazali, Abu Mansor, et al.
Published: (2012)

Malaysian Generation Y’s Acceptance Level towards Cosmetic Surgery
by: Kee, Cia Hee
Published: (2017)

Consumers' personal values and sales promotion preferences effect on behavioural intention and purchase satisfaction for consumer product
by: Jee, Teck-Weng, et al.
Published: (2013)

Modeling customer satisfaction in cellular phone services
by: Muhammad Mohsin, Butt, et al.
Published: (2009)

Effects of Cognitive Behavioral Therapy for insomnia (CBT-I) on sleep quality, insomnia symptoms and dysfunctional beliefs and attitudes about sleep among Malaysia undergraduate student: a single case study
by: Oon, Chin Aik
Published: (2021)

Service recovery strategies in western based fast food restaurants : a structural equation model test
by: Ernest Cyril, de Run, et al.
Published: (2008)

Attitude And Behaviour Intention Towards Mobile Marketing: Study Of The Malaysian Mobile Market
by: Yee, Ding Wei
Published: (2009)