Promoting Malaysian Government Universities: Potential
Students’ Views

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Promoting Malaysian Government Universities: Potential Students’ Views

This study sets out to determine the choice of Malaysian Universities by Form Five and Form Six students in Malaysia. Further to that, respondents were asked of their choice of branding statements and promotion tools for Universities. The top three Universities chosen as first choice were UM, USM...

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Bibliographic Details
Main Authors:	Ernest Cyril, de Run, Tamil selvi, Renganathan
Format:	Article
Language:	English
Published:	Asian Journal of Business Research 2013
Subjects:	H Social Sciences (General)
Online Access:	http://ir.unimas.my/id/eprint/8628/ http://ir.unimas.my/id/eprint/8628/1/Promoting%20Malaysian%20Government%20Universities%20Potential%20Students%27%20Views%20%28abstract%29.pdf

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