Promoting Malaysian Government Universities: Potential Students’ Views
This study sets out to determine the choice of Malaysian Universities by Form Five and Form Six students in Malaysia. Further to that, respondents were asked of their choice of branding statements and promotion tools for Universities. The top three Universities chosen as first choice were UM, USM...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Asian Journal of Business Research
2013
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| Subjects: | |
| Online Access: | http://ir.unimas.my/id/eprint/8628/ http://ir.unimas.my/id/eprint/8628/1/Promoting%20Malaysian%20Government%20Universities%20Potential%20Students%27%20Views%20%28abstract%29.pdf |
| _version_ | 1848836406896492544 |
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| author | Ernest Cyril, de Run Tamil selvi, Renganathan |
| author_facet | Ernest Cyril, de Run Tamil selvi, Renganathan |
| author_sort | Ernest Cyril, de Run |
| building | UNIMAS Institutional Repository |
| collection | Online Access |
| description | This study sets out to determine the choice of Malaysian Universities by Form Five
and Form Six students in Malaysia. Further to that, respondents were asked of their
choice of branding statements and promotion tools for Universities. The top three
Universities chosen as first choice were UM, USM and UKM. The top three branding
statements overall were excellent teaching staff, excellent resource and safety. The
top three promotion tools were teachers, newspapers and parents. Recommendations
were made to Universities. |
| first_indexed | 2025-11-15T06:23:16Z |
| format | Article |
| id | unimas-8628 |
| institution | Universiti Malaysia Sarawak |
| institution_category | Local University |
| language | English |
| last_indexed | 2025-11-15T06:23:16Z |
| publishDate | 2013 |
| publisher | Asian Journal of Business Research |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | unimas-86282015-08-19T08:00:41Z http://ir.unimas.my/id/eprint/8628/ Promoting Malaysian Government Universities: Potential Students’ Views Ernest Cyril, de Run Tamil selvi, Renganathan H Social Sciences (General) This study sets out to determine the choice of Malaysian Universities by Form Five and Form Six students in Malaysia. Further to that, respondents were asked of their choice of branding statements and promotion tools for Universities. The top three Universities chosen as first choice were UM, USM and UKM. The top three branding statements overall were excellent teaching staff, excellent resource and safety. The top three promotion tools were teachers, newspapers and parents. Recommendations were made to Universities. Asian Journal of Business Research 2013 Article NonPeerReviewed text en http://ir.unimas.my/id/eprint/8628/1/Promoting%20Malaysian%20Government%20Universities%20Potential%20Students%27%20Views%20%28abstract%29.pdf Ernest Cyril, de Run and Tamil selvi, Renganathan (2013) Promoting Malaysian Government Universities: Potential Students’ Views. Asian Journal of Business Research, 3 (2). ISSN 1178-8933 http://www.researchgate.net/publication/264156461_Promoting_Malaysian_Government_Universities_Potential_Students'_Views |
| spellingShingle | H Social Sciences (General) Ernest Cyril, de Run Tamil selvi, Renganathan Promoting Malaysian Government Universities: Potential Students’ Views |
| title | Promoting Malaysian Government Universities: Potential
Students’ Views |
| title_full | Promoting Malaysian Government Universities: Potential
Students’ Views |
| title_fullStr | Promoting Malaysian Government Universities: Potential
Students’ Views |
| title_full_unstemmed | Promoting Malaysian Government Universities: Potential
Students’ Views |
| title_short | Promoting Malaysian Government Universities: Potential
Students’ Views |
| title_sort | promoting malaysian government universities: potential
students’ views |
| topic | H Social Sciences (General) |
| url | http://ir.unimas.my/id/eprint/8628/ http://ir.unimas.my/id/eprint/8628/ http://ir.unimas.my/id/eprint/8628/1/Promoting%20Malaysian%20Government%20Universities%20Potential%20Students%27%20Views%20%28abstract%29.pdf |