Promoting Malaysian Government Universities: Potential Students’ Views
This study sets out to determine the choice of Malaysian Universities by Form Five and Form Six students in Malaysia. Further to that, respondents were asked of their choice of branding statements and promotion tools for Universities. The top three Universities chosen as first choice were UM, USM...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Asian Journal of Business Research
2013
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| Subjects: | |
| Online Access: | http://ir.unimas.my/id/eprint/8628/ http://ir.unimas.my/id/eprint/8628/1/Promoting%20Malaysian%20Government%20Universities%20Potential%20Students%27%20Views%20%28abstract%29.pdf |
| Summary: | This study sets out to determine the choice of Malaysian Universities by Form Five
and Form Six students in Malaysia. Further to that, respondents were asked of their
choice of branding statements and promotion tools for Universities. The top three
Universities chosen as first choice were UM, USM and UKM. The top three branding
statements overall were excellent teaching staff, excellent resource and safety. The
top three promotion tools were teachers, newspapers and parents. Recommendations
were made to Universities. |
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