Conceptualizing Convergence and Divergence Of Muslim Consumption Behaviour In Malaysia

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Conceptualizing Convergence and Divergence Of Muslim Consumption Behaviour In Malaysia

The Islamic culture is one of the largest and most unique cultures in the world and interest in Muslim related behaviour is increasing, although few marketers possess adequate knowledge and experience to interact appropriately with the various aggregate ethnic subgroups that make up the Muslim cul...

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Bibliographic Details
Main Authors:	Siti Hasnah, Hassan, Malliga, Marimuthu, Ernest Cyril, de Run
Format:	Article
Language:	English
Published:	IJMS 2013
Subjects:	HC Economic History and Conditions
Online Access:	http://ir.unimas.my/id/eprint/8627/ http://ir.unimas.my/id/eprint/8627/1/Malliga.pdf

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