Developing an Alternative Measurement of Corporate Reputation within the Malaysian Context

Developing an Alternative Measurement of Corporate Reputation within the Malaysian Context

The measurement of corporate reputation is a growing issue for practitioners and academics. The corporate reputation measurement literature concentrates on the United States and European countries. There is an obvious lack of studies especially on the development of corporate reputation measuremen...

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Bibliographic Details
Main Authors: Dwi Sunu Kanto, Slamet Widodo, Ernest Cyril, de Run, Abu Hassan, Md. Isa
Format: Article
Language:English
Published: Institute of Interdisciplinary Business Research 2013
Subjects:
HM Sociology
Online Access:http://ir.unimas.my/id/eprint/8624/
http://ir.unimas.my/id/eprint/8624/1/Developing%20an%20Alternative%20Measurement%20of%20Corporate%20Reputation%20within%20the%20Malaysian%20Context%20%28abstract%29.pdf

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