Developing an Alternative Measurement of Corporate Reputation within the Malaysian Context
The measurement of corporate reputation is a growing issue for practitioners and academics. The corporate reputation measurement literature concentrates on the United States and European countries. There is an obvious lack of studies especially on the development of corporate reputation measuremen...
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| Format: | Article |
| Language: | English |
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Institute of Interdisciplinary Business Research
2013
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| Subjects: | |
| Online Access: | http://ir.unimas.my/id/eprint/8624/ http://ir.unimas.my/id/eprint/8624/1/Developing%20an%20Alternative%20Measurement%20of%20Corporate%20Reputation%20within%20the%20Malaysian%20Context%20%28abstract%29.pdf |
| _version_ | 1848836405798633472 |
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| author | Dwi Sunu Kanto, Slamet Widodo Ernest Cyril, de Run Abu Hassan, Md. Isa |
| author_facet | Dwi Sunu Kanto, Slamet Widodo Ernest Cyril, de Run Abu Hassan, Md. Isa |
| author_sort | Dwi Sunu Kanto, Slamet Widodo |
| building | UNIMAS Institutional Repository |
| collection | Online Access |
| description | The measurement of corporate reputation is a growing issue for practitioners and academics. The corporate
reputation measurement literature concentrates on the United States and European countries. There is an obvious
lack of studies especially on the development of corporate reputation measurement in Malaysia. While interest
in the development of corporate reputation measurement has gained momentum in the last thirteen years, a
precise commonly agreed upon the measurement is still unclear. Therefore, this paper set out to develop a
conceptual model for developing an alternative measurement of corporate reputation within the Malaysian
context. Literature review, conceptual model, hypotheses development and research methodology are discussed.
These will allow companies in Malaysia to develop a new measurement of corporate reputation. |
| first_indexed | 2025-11-15T06:23:15Z |
| format | Article |
| id | unimas-8624 |
| institution | Universiti Malaysia Sarawak |
| institution_category | Local University |
| language | English |
| last_indexed | 2025-11-15T06:23:15Z |
| publishDate | 2013 |
| publisher | Institute of Interdisciplinary Business Research |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | unimas-86242016-04-20T03:32:56Z http://ir.unimas.my/id/eprint/8624/ Developing an Alternative Measurement of Corporate Reputation within the Malaysian Context Dwi Sunu Kanto, Slamet Widodo Ernest Cyril, de Run Abu Hassan, Md. Isa HM Sociology The measurement of corporate reputation is a growing issue for practitioners and academics. The corporate reputation measurement literature concentrates on the United States and European countries. There is an obvious lack of studies especially on the development of corporate reputation measurement in Malaysia. While interest in the development of corporate reputation measurement has gained momentum in the last thirteen years, a precise commonly agreed upon the measurement is still unclear. Therefore, this paper set out to develop a conceptual model for developing an alternative measurement of corporate reputation within the Malaysian context. Literature review, conceptual model, hypotheses development and research methodology are discussed. These will allow companies in Malaysia to develop a new measurement of corporate reputation. Institute of Interdisciplinary Business Research 2013 Article NonPeerReviewed text en http://ir.unimas.my/id/eprint/8624/1/Developing%20an%20Alternative%20Measurement%20of%20Corporate%20Reputation%20within%20the%20Malaysian%20Context%20%28abstract%29.pdf Dwi Sunu Kanto, Slamet Widodo and Ernest Cyril, de Run and Abu Hassan, Md. Isa (2013) Developing an Alternative Measurement of Corporate Reputation within the Malaysian Context. Interdisciplinary Journal of Contemporary Research in Business, 5 (1). pp. 730-738. ISSN 2073-7122 http://www.researchgate.net/publication/253239865_Developing_an_Alternative_Measurement_of_Corporate_Reputation_within_the_Malaysian_Context |
| spellingShingle | HM Sociology Dwi Sunu Kanto, Slamet Widodo Ernest Cyril, de Run Abu Hassan, Md. Isa Developing an Alternative Measurement of Corporate Reputation within the Malaysian Context |
| title | Developing an Alternative Measurement of Corporate Reputation within the Malaysian Context |
| title_full | Developing an Alternative Measurement of Corporate Reputation within the Malaysian Context |
| title_fullStr | Developing an Alternative Measurement of Corporate Reputation within the Malaysian Context |
| title_full_unstemmed | Developing an Alternative Measurement of Corporate Reputation within the Malaysian Context |
| title_short | Developing an Alternative Measurement of Corporate Reputation within the Malaysian Context |
| title_sort | developing an alternative measurement of corporate reputation within the malaysian context |
| topic | HM Sociology |
| url | http://ir.unimas.my/id/eprint/8624/ http://ir.unimas.my/id/eprint/8624/ http://ir.unimas.my/id/eprint/8624/1/Developing%20an%20Alternative%20Measurement%20of%20Corporate%20Reputation%20within%20the%20Malaysian%20Context%20%28abstract%29.pdf |