Determining Attitudinal Beliefs about Controversial Advertising

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Determining Attitudinal Beliefs about Controversial Advertising

This study aims to determine the beliefs about advertising of two controversial products, namely political parties and sexual diseases prevention. The theory of reasoned action was utilized as underlying premise to elicit beliefs about controversial advertising in order to understand the formatio...

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Bibliographic Details
Main Authors:	Ernest Cyril, de Run, Hiram, Ting
Format:	Article
Language:	English
Published:	Universiti Malaysia Sarawak, (UNIMAS) 2014
Subjects:	HM Sociology
Online Access:	http://ir.unimas.my/id/eprint/8620/ http://ir.unimas.my/id/eprint/8620/1/Determining%20Attitudinal%20Beliefs%20about%20Controversial%20Advertising%20%28abstract%29.pdf

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