Body Image of Pakistani Consumers
This paper examines how media exposure, self esteem, and religiosity in uence body image of Pakistan consumers.The underpinning of this study is based on Social Comparison Theory with two additional variables (religiosity and self es- teem) for understanding understand consumer attitude towards...
| Main Authors: | , |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
Journal of Management Sciences
2014
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| Subjects: | |
| Online Access: | http://ir.unimas.my/id/eprint/8619/ http://ir.unimas.my/id/eprint/8619/1/Body%20Image%20of%20Pakistani%20Consumers%20%28abstract%29.pdf |
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