How Adolescents View Advertising: The Effects of Beliefs and Personal Values

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How Adolescents View Advertising: The Effects of Beliefs and Personal Values

The purpose of this study is to investigate how adolescents view advertising. Specifically, the study utilizes the seven-belief factors model and the List of Values (LOVs) to look into the effects of beliefs about advertising and personal values on attitude towards advertising. Given the fact that...

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Bibliographic Details
Main Authors:	Ernest Cyril, de Run, Hiram, Ting, Siew, Ling Liew
Format:	Proceeding
Language:	English
Published:	2014
Subjects:	HM Sociology
Online Access:	http://ir.unimas.my/id/eprint/8618/ http://ir.unimas.my/id/eprint/8618/1/HOW%20ADOLESCENTS.pdf

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