A Qualitative Inquiry into the Formation of Generational Cohorts: A Case of an Emerging Market

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A Qualitative Inquiry into the Formation of Generational Cohorts: A Case of an Emerging Market

This study use sociological theories of generations to identify generational cohorts for market segmentation. These theories are predominantly used in the West, hence little is known about their relevance in emerging markets, such as Malaysia. Past studies have mostly borrowed cohort labels fr...

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Bibliographic Details
Main Authors:	Hiram, Ting, Ernest Cyril, de Run
Format:	Article
Language:	English
Published:	Researchgate 2015
Subjects:	HM Sociology
Online Access:	http://ir.unimas.my/id/eprint/8616/ http://ir.unimas.my/id/eprint/8616/1/A%20Qualitative%20Inquiry%20into%20the%20Formation%20of%20Generational%20Cohorts%20A%20Case%20of%20an%20Emerging%20Market%20%28abstract%29.pdf

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