Attitude Towards Advertising: A Young Generation Cohort's Perspective

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Attitude Towards Advertising: A Young Generation Cohort's Perspective

This study aims to investigate young consumers’ views about advertising from generation perspective. Specifically, it seeks to scrutinize the effects of both advertising beliefs and personal values on their attitude towards advertising. As past studies review little about the implication of gener...

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Bibliographic Details
Main Authors:	Hiram, Ting, Ernest Cyril, de Run
Format:	Article
Language:	English
Published:	Asian Journal of Business Research 2015
Subjects:	HM Sociology
Online Access:	http://ir.unimas.my/id/eprint/8615/ http://ir.unimas.my/id/eprint/8615/1/Attitude%20Towards%20Advertising%20A%20Young%20Generation%20Cohort%27s%20Perspective%20%28abstract%29.pdf

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