Money donations intentions among Muslim donors: an extended theory of planned behavior model
The investigation into determinants of money donation intentions while employing an extended theory of planned behavior model is limited to developed country contexts. However, given the challenges facing charitable organizations and scant theoretical evidence from developing world, such an exami...
| Main Authors: | , |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
John Wiley & Sons, Ltd.
2015
|
| Subjects: | |
| Online Access: | http://ir.unimas.my/id/eprint/8613/ http://ir.unimas.my/id/eprint/8613/1/Money%20donations%20intentions%20among%20muslim%20donors%20%28abstract%29.pdf |
| Summary: | The investigation into determinants of money donation intentions while employing an extended
theory of planned behavior model is limited to developed country contexts. However, given the challenges
facing charitable organizations and scant theoretical evidence from developing world, such
an examination can contribute pragmatically. The current study establishes the impact of subjective
norms, perceived behavioral control, past behavior, and attitude on respondents’ money donation
intentions to charities in Pakistan. The respondents (N=223), a non-student population living in
the city of Gujranwala, completed a survey. The collected data are analyzed by means of a multivariate
analysis, which was comprised of regression and correlation. The results reveal a strong support
to the extended theory of planned behavior model in establishing the relationship between identified
independent and dependent variables in a developing country context of Pakistan. The study contributes
to the establishment of a few strategies, which are useful for managers working in charitable
organizations to attract and retain donors to support several causes. |
|---|