An Evaluation Of Service Quality From Visitors’ Perspectives: The Case Of Niah National Park In Sarawak

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An Evaluation Of Service Quality From Visitors’ Perspectives: The Case Of Niah National Park In Sarawak

This study assessed the quality of services in Niah National Park (NNP) located in Sarawak,a major ecotourism destination in Malaysia. The ECOSERV instrument developed by Khanin 2003 was modified to measure visitors’ expectations and perceptions on services quality. Self-administered questionnaires...

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Bibliographic Details
Main Authors:	Abas, Said, Ahmad, Shuib, Norazirah, Ayob, Fazlina, Yaakub
Format:	Article
Language:	English
Published:	Universiti Malaysia Sarawak, (UNIMAS) 2013
Subjects:	H Social Sciences (General)
Online Access:	http://ir.unimas.my/id/eprint/8612/ http://ir.unimas.my/id/eprint/8612/1/AN%20EVALUATION%20OF%20SERVICE%20QUALITY%20pg61-78%20-%20cutted.pdf

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