Research On Crispy Chocolate Packaging
In an ever changing competitive business environment, packaging design plays an important role in marketing a product regardless of the type of business you are. The most important aspect of packaging is to project a high perceived value that people cannot resist but want to buy the product. Chocola...
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| Format: | Final Year Project Report / IMRAD |
| Language: | English |
| Published: |
Universiti Malaysia Sarawak, UNIMAS
2007
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| Online Access: | http://ir.unimas.my/id/eprint/7754/ http://ir.unimas.my/id/eprint/7754/8/LEE%20SUOK%20FUNG.pdf |
| _version_ | 1848836210958532608 |
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| author | Lee, Suok Fung |
| author_facet | Lee, Suok Fung |
| author_sort | Lee, Suok Fung |
| building | UNIMAS Institutional Repository |
| collection | Online Access |
| description | In an ever changing competitive business environment, packaging design plays an important role in marketing a product regardless of the type of business you are. The most important aspect of packaging is to project a high perceived value that people cannot resist but want to buy the product. Chocolate packaging has evolved tremendously over the years with quality materials, creative designs, interesting forms and functions with the use of advance technology. In order to compete in the global market, “Ovita” needs to position itself effectively to capture the young generation market segment. Positioning itself as a healthy, nutritious energy chocolate “Ovita” hopes to be a market leader and compete with other established brands and gain their market share in this business. |
| first_indexed | 2025-11-15T06:20:09Z |
| format | Final Year Project Report / IMRAD |
| id | unimas-7754 |
| institution | Universiti Malaysia Sarawak |
| institution_category | Local University |
| language | English |
| last_indexed | 2025-11-15T06:20:09Z |
| publishDate | 2007 |
| publisher | Universiti Malaysia Sarawak, UNIMAS |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | unimas-77542024-01-02T08:04:13Z http://ir.unimas.my/id/eprint/7754/ Research On Crispy Chocolate Packaging Lee, Suok Fung NX Arts in general In an ever changing competitive business environment, packaging design plays an important role in marketing a product regardless of the type of business you are. The most important aspect of packaging is to project a high perceived value that people cannot resist but want to buy the product. Chocolate packaging has evolved tremendously over the years with quality materials, creative designs, interesting forms and functions with the use of advance technology. In order to compete in the global market, “Ovita” needs to position itself effectively to capture the young generation market segment. Positioning itself as a healthy, nutritious energy chocolate “Ovita” hopes to be a market leader and compete with other established brands and gain their market share in this business. Universiti Malaysia Sarawak, UNIMAS 2007 Final Year Project Report / IMRAD NonPeerReviewed text en http://ir.unimas.my/id/eprint/7754/8/LEE%20SUOK%20FUNG.pdf Lee, Suok Fung (2007) Research On Crispy Chocolate Packaging. [Final Year Project Report / IMRAD] (Unpublished) |
| spellingShingle | NX Arts in general Lee, Suok Fung Research On Crispy Chocolate Packaging |
| title | Research On Crispy Chocolate Packaging |
| title_full | Research On Crispy Chocolate Packaging |
| title_fullStr | Research On Crispy Chocolate Packaging |
| title_full_unstemmed | Research On Crispy Chocolate Packaging |
| title_short | Research On Crispy Chocolate Packaging |
| title_sort | research on crispy chocolate packaging |
| topic | NX Arts in general |
| url | http://ir.unimas.my/id/eprint/7754/ http://ir.unimas.my/id/eprint/7754/8/LEE%20SUOK%20FUNG.pdf |