Mediating effect of visitors' event experiences in relation to event features and post-consumption behaviors.

Mediating effect of visitors' event experiences in relation to event features and post-consumption behaviors.

A special event is an important experiential product that depends heavily on its ability to produce ranges of sensations, imaginative responses, emotions, and involvement within its consumers. Hence, a special event requires special consideration when conceptualizing and measuring the event outcome...

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Bibliographic Details
Main Authors: Norazirah, Ayob, Nabsiah, Abd. Wahid, Azizah, Omar
Format: Article
Language:English
Published: Routledge 2013
Subjects:
H Social Sciences (General)
Online Access:http://ir.unimas.my/id/eprint/7103/
http://ir.unimas.my/id/eprint/7103/1/Mediating%20effect%20of%20visitor%E2%80%99s%20event%20experiences%20in%20relation%20to%20event%20features%20and%20post-consumption%20behaviors%28abstract%29.pdf

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