Examining visitors’ event experiences at festivals and special events: Proposed framework.

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Examining visitors’ event experiences at festivals and special events: Proposed framework.

Festivals and special event has becoming an important feature in a tourist destination’s general tourism development and marketing plan. Many have realized the important benefits of staging festivals and special events. Nonetheless, events require special consideration conceptualizing and understand...

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Bibliographic Details
Main Authors:	Norazirah, Ayob, Nabsiah, Abd. Wahid, Azizah, Omar
Format:	Proceeding
Published:	2010
Subjects:	H Social Sciences (General)
Online Access:	http://ir.unimas.my/id/eprint/7102/

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