Service Quality and Customer Satisfaction within Festival and
Special Event

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Service Quality and Customer Satisfaction within Festival and Special Event

The concept of customer satisfaction and service quality are notably two important concepts in marketing. Indeed, the two concepts are important in addressing theoretical as well as practical issue for marketers and consumer researchers. Numerous researches have been found discussing various issues...

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Bibliographic Details
Main Authors:	Norazirah, Ayob, Abas, Said
Format:	Proceeding
Language:	English
Published:	2010
Subjects:	H Social Sciences (General)
Online Access:	http://ir.unimas.my/id/eprint/7101/ http://ir.unimas.my/id/eprint/7101/1/Service%20Quality.pdf

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