An analysis of event tourism in Malaysia

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An analysis of event tourism in Malaysia

Event tourism is becoming popular in Malaysia. Hence, it can be viewed as a significant segment of the Malaysian tourism industry. Yet, there are no adequate data that can help analyse and understand the development of the event tourism sector for further tourism destination planning and marketing....

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Bibliographic Details
Main Author:	Norazirah, Ayob
Format:	Article
Language:	English
Published:	Centre for Research on Tourism 2003
Subjects:	H Social Sciences (General)
Online Access:	http://ir.unimas.my/id/eprint/7100/ http://ir.unimas.my/id/eprint/7100/1/An%20analysis%20of%20event%20tourism%20in%20malaysia.pdf

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