Malaysian corporate credibility based on the Sarawak native's perception
Corporate credibility is one issue that firms should address when assessing the effectiveness of their international or cross-cultural marketing efforts. Credibility measurement scales developed in the Western world often do not translate well to Asian context...
| Main Author: | Rowena, Cliffton. |
|---|---|
| Format: | Final Year Project Report / IMRAD |
| Language: | English |
| Published: |
UNIMAS
2009
|
| Subjects: | |
| Online Access: | http://ir.unimas.my/id/eprint/7074/ http://ir.unimas.my/id/eprint/7074/1/Rowena%20Cliffton%20ft.pdf |
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