Malaysian corporate credibility based on the Sarawak native's perception
Corporate credibility is one issue that firms should address when assessing the effectiveness of their international or cross-cultural marketing efforts. Credibility measurement scales developed in the Western world often do not translate well to Asian context...
| Main Author: | |
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| Format: | Final Year Project Report / IMRAD |
| Language: | English |
| Published: |
UNIMAS
2009
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| Subjects: | |
| Online Access: | http://ir.unimas.my/id/eprint/7074/ http://ir.unimas.my/id/eprint/7074/1/Rowena%20Cliffton%20ft.pdf |
| _version_ | 1848836051274039296 |
|---|---|
| author | Rowena, Cliffton. |
| author_facet | Rowena, Cliffton. |
| author_sort | Rowena, Cliffton. |
| building | UNIMAS Institutional Repository |
| collection | Online Access |
| description | Corporate credibility is one issue that firms should address when assessing the effectiveness of their international or cross-cultural marketing efforts. Credibility measurement scales developed in the Western world often do not translate
well to Asian contexts due to the difference of culture, belief and language. Therefore, this research addresses the issue of western-based scales of corporate credibility used in an Asian context by looking at the Sarawak Native’s perception of Malaysian Corporate Credibility. Besides, the result of this research can be used by the corporation in Malaysia
to do the company self assessment in order to enhance their knowledge in understanding the market needs in Malaysia. |
| first_indexed | 2025-11-15T06:17:37Z |
| format | Final Year Project Report / IMRAD |
| id | unimas-7074 |
| institution | Universiti Malaysia Sarawak |
| institution_category | Local University |
| language | English |
| last_indexed | 2025-11-15T06:17:37Z |
| publishDate | 2009 |
| publisher | UNIMAS |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | unimas-70742024-03-18T04:52:10Z http://ir.unimas.my/id/eprint/7074/ Malaysian corporate credibility based on the Sarawak native's perception Rowena, Cliffton. HA Statistics HT Communities. Classes. Races Corporate credibility is one issue that firms should address when assessing the effectiveness of their international or cross-cultural marketing efforts. Credibility measurement scales developed in the Western world often do not translate well to Asian contexts due to the difference of culture, belief and language. Therefore, this research addresses the issue of western-based scales of corporate credibility used in an Asian context by looking at the Sarawak Native’s perception of Malaysian Corporate Credibility. Besides, the result of this research can be used by the corporation in Malaysia to do the company self assessment in order to enhance their knowledge in understanding the market needs in Malaysia. UNIMAS 2009 Final Year Project Report / IMRAD NonPeerReviewed text en http://ir.unimas.my/id/eprint/7074/1/Rowena%20Cliffton%20ft.pdf Rowena, Cliffton. (2009) Malaysian corporate credibility based on the Sarawak native's perception. [Final Year Project Report / IMRAD] (Unpublished) |
| spellingShingle | HA Statistics HT Communities. Classes. Races Rowena, Cliffton. Malaysian corporate credibility based on the Sarawak native's perception |
| title | Malaysian corporate credibility based on the Sarawak native's perception |
| title_full | Malaysian corporate credibility based on the Sarawak native's perception |
| title_fullStr | Malaysian corporate credibility based on the Sarawak native's perception |
| title_full_unstemmed | Malaysian corporate credibility based on the Sarawak native's perception |
| title_short | Malaysian corporate credibility based on the Sarawak native's perception |
| title_sort | malaysian corporate credibility based on the sarawak native's perception |
| topic | HA Statistics HT Communities. Classes. Races |
| url | http://ir.unimas.my/id/eprint/7074/ http://ir.unimas.my/id/eprint/7074/1/Rowena%20Cliffton%20ft.pdf |