Ethnic based cues :reaction of malay and chinese

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Ethnic based cues :reaction of malay and chinese

This study presents the impact of advertising cues in billboard advertisements towards consumers’ attitudinal and behavioral intentions. The conceptual basis of the model is Speech Accommodation Theory (SAT) to the use of cues in billboards advertisement. The model was tested on...

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Bibliographic Details
Main Author:	Bong, Shak Peng.
Format:	Final Year Project Report / IMRAD
Language:	English
Published:	UNIMAS 2009
Subjects:	H Social Sciences (General) HT Communities. Classes. Races
Online Access:	http://ir.unimas.my/id/eprint/7071/ http://ir.unimas.my/id/eprint/7071/3/Bong%2C%20Shak%20Peng%20%20ft.pdf

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