Balanced scorecard :prestasi keberkesanan pengurusan dan pemasaran produk kraftangan etnik berawan dan penan di taman negara Mulu

Balanced scorecard :prestasi keberkesanan pengurusan dan pemasaran produk kraftangan etnik berawan dan penan di taman negara Mulu

The purpose of this research is to study the achievement in effectiveness performance of management and marketing in traditional crafts. The units’ analyses are Berawan and Penan ethnic in Mulu National Park. Balanced scorecard model (Kaplan & Norton, 1992) has been apllied in this st...

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Bibliographic Details
Main Author: Paul, Ajang.
Format: Final Year Project Report / IMRAD
Language:English
English
Published: UNIMAS 2009
Subjects:
HG Finance
Online Access:http://ir.unimas.my/id/eprint/7069/
http://ir.unimas.my/id/eprint/7069/1/Balanced%20scorecard%20%3B%20prestasi%20keberkesanan%20pengurusan%20dan%20pemasaran%20produk%20kraftangan.%20%2824%20pages%29.pdf
http://ir.unimas.my/id/eprint/7069/8/Paul%20Ajang.pdf

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