Exploring Conventional Models of Purchase Intention: Consumer Attitudes Towards Smartphones Advertisement

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Exploring Conventional Models of Purchase Intention: Consumer Attitudes Towards Smartphones Advertisement

Mobile phone makers compete for market shares through domination in media advertisements. These include domination of advertisements (Ads) in TV and the internet. However, the abundance and complexity of the competitions of Ads in TV does not guarantee advertising success which can influence consume...

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Bibliographic Details
Main Authors:	Ahmad Azaini, Abdul Manaf, Lee, Sung Pil
Format:	Article
Language:	English
Published:	Dongseo University 2014
Subjects:	H Social Sciences (General)
Online Access:	http://ir.unimas.my/id/eprint/6557/ http://ir.unimas.my/id/eprint/6557/1/0104-01-0017-0002-2%20%20koses%20azaini.pdf

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