The effect of the loyalty card program towards customers' attitudes and behavior in KUching, sarawak

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The effect of the loyalty card program towards customers' attitudes and behavior in KUching, sarawak

The study is focusing on the customers’ effects in terms of behavior and attitudes through their observations towards the loyalty card program. The purpose is to make the retailers aware with this program either it is really effective or not to have this program in order to create loyalty a...

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Bibliographic Details
Main Author:	Constance, Gerunsin.
Format:	Final Year Project Report / IMRAD
Language:	English
Published:	UNIMAS 2009
Subjects:	HB Economic Theory HT Communities. Classes. Races
Online Access:	http://ir.unimas.my/id/eprint/6476/ http://ir.unimas.my/id/eprint/6476/4/Constance%20anak%20Gerunsin%20ft.pdf

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