Malaysian young adults attitude toward local and foreign made electronic and electrical products :the country origin effect
The main aim of this study was to determine whether there were significant difference s in Malaysian young adults a ttitude toward different countries’ country image, different countries made electronic and electrical products and its correspondence market...
| Main Author: | |
|---|---|
| Format: | Final Year Project Report / IMRAD |
| Language: | English |
| Published: |
Universiti Malaysia Sarawak, UNIMAS
2009
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| Subjects: | |
| Online Access: | http://ir.unimas.my/id/eprint/6473/ http://ir.unimas.my/id/eprint/6473/4/Ng%20See%20Ying%20ft.pdf |
| _version_ | 1848835923363495936 |
|---|---|
| author | Ng,, See Ying. |
| author_facet | Ng,, See Ying. |
| author_sort | Ng,, See Ying. |
| building | UNIMAS Institutional Repository |
| collection | Online Access |
| description | The main aim of this study was to determine whether there were
significant
difference
s
in Malaysian young adults a
ttitude toward different countries’ country
image, different countries made
electronic and electrical
products and its
correspondence marketing activities. Besides, it intend
ed
to show the country of
origin effect on their attitude as well as purchase beha
viors (past experien
ces). The
scope of this study was
limited to
young adults aged from 20 to 29 years old
in
Kuala Lumpur,
Malaysia. A total of 400 questionnaires were distributed
and
389
filled
questionnaires
were
analyzed due to 11 uncompleted questionn
aires were
found
. The results of ANOVA showed that there were significant differences exist
between variables. However, there was no significant difference between the
independent variables and attitude toward marketing activities in term of price.
Besides
, the Spearman’s rho correlation analysis support
ed
t
he ANOVA findings
that there were
significant and positive relationship
s
among independent variables
and dependent variables.
However, it showed
that the relationship between
independent variables with a
ttitude toward marketin
g activities in term of price was
weak. |
| first_indexed | 2025-11-15T06:15:35Z |
| format | Final Year Project Report / IMRAD |
| id | unimas-6473 |
| institution | Universiti Malaysia Sarawak |
| institution_category | Local University |
| language | English |
| last_indexed | 2025-11-15T06:15:35Z |
| publishDate | 2009 |
| publisher | Universiti Malaysia Sarawak, UNIMAS |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | unimas-64732024-01-22T08:25:56Z http://ir.unimas.my/id/eprint/6473/ Malaysian young adults attitude toward local and foreign made electronic and electrical products :the country origin effect Ng,, See Ying. HT Communities. Classes. Races The main aim of this study was to determine whether there were significant difference s in Malaysian young adults a ttitude toward different countries’ country image, different countries made electronic and electrical products and its correspondence marketing activities. Besides, it intend ed to show the country of origin effect on their attitude as well as purchase beha viors (past experien ces). The scope of this study was limited to young adults aged from 20 to 29 years old in Kuala Lumpur, Malaysia. A total of 400 questionnaires were distributed and 389 filled questionnaires were analyzed due to 11 uncompleted questionn aires were found . The results of ANOVA showed that there were significant differences exist between variables. However, there was no significant difference between the independent variables and attitude toward marketing activities in term of price. Besides , the Spearman’s rho correlation analysis support ed t he ANOVA findings that there were significant and positive relationship s among independent variables and dependent variables. However, it showed that the relationship between independent variables with a ttitude toward marketin g activities in term of price was weak. Universiti Malaysia Sarawak, UNIMAS 2009 Final Year Project Report / IMRAD NonPeerReviewed text en http://ir.unimas.my/id/eprint/6473/4/Ng%20See%20Ying%20ft.pdf Ng,, See Ying. (2009) Malaysian young adults attitude toward local and foreign made electronic and electrical products :the country origin effect. [Final Year Project Report / IMRAD] (Unpublished) |
| spellingShingle | HT Communities. Classes. Races Ng,, See Ying. Malaysian young adults attitude toward local and foreign made electronic and electrical products :the country origin effect |
| title | Malaysian young adults attitude toward local and foreign made electronic and electrical products :the country origin effect |
| title_full | Malaysian young adults attitude toward local and foreign made electronic and electrical products :the country origin effect |
| title_fullStr | Malaysian young adults attitude toward local and foreign made electronic and electrical products :the country origin effect |
| title_full_unstemmed | Malaysian young adults attitude toward local and foreign made electronic and electrical products :the country origin effect |
| title_short | Malaysian young adults attitude toward local and foreign made electronic and electrical products :the country origin effect |
| title_sort | malaysian young adults attitude toward local and foreign made electronic and electrical products :the country origin effect |
| topic | HT Communities. Classes. Races |
| url | http://ir.unimas.my/id/eprint/6473/ http://ir.unimas.my/id/eprint/6473/4/Ng%20See%20Ying%20ft.pdf |