The impact of advertising expenditure on the demand for money in Malaysia
The main purpose of this study is to determine the characteristic of money demand function in Malaysia by including advertising expenditure as a new variable using annual data over the period of 1978 to 2008. Developed econometric techniques of unit root tests, cointegration tests, vector error-c...
| Main Author: | |
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| Format: | Final Year Project Report / IMRAD |
| Language: | English |
| Published: |
Universiti Malaysia Sarawak, (UNIMAS)
2011
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| Subjects: | |
| Online Access: | http://ir.unimas.my/id/eprint/6441/ http://ir.unimas.my/id/eprint/6441/8/Lai%20Kim%20Lin.pdf |
| _version_ | 1848835918651195392 |
|---|---|
| author | Lai, Kim Lin |
| author_facet | Lai, Kim Lin |
| author_sort | Lai, Kim Lin |
| building | UNIMAS Institutional Repository |
| collection | Online Access |
| description | The main purpose of this study is to determine the characteristic of money demand
function in Malaysia by including advertising expenditure as a new variable using
annual data over the period of 1978 to 2008. Developed econometric techniques of
unit root tests, cointegration tests, vector error-correction modeling and Granger
causality test have been employed. The findings verify that the money demand in term
of real M2 of Malaysia is significant. The money demand function is stable in the
long-run. All of the independent variables include real GDP, saving deposit rate,
exchange rate and advertising expenditure can affect the demand for money in the
short-run. In addition, the money demand function is fitted excellently with the
theoretical concept of money demand. |
| first_indexed | 2025-11-15T06:15:30Z |
| format | Final Year Project Report / IMRAD |
| id | unimas-6441 |
| institution | Universiti Malaysia Sarawak |
| institution_category | Local University |
| language | English |
| last_indexed | 2025-11-15T06:15:30Z |
| publishDate | 2011 |
| publisher | Universiti Malaysia Sarawak, (UNIMAS) |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | unimas-64412023-12-13T05:34:24Z http://ir.unimas.my/id/eprint/6441/ The impact of advertising expenditure on the demand for money in Malaysia Lai, Kim Lin HB Economic Theory HJ Public Finance The main purpose of this study is to determine the characteristic of money demand function in Malaysia by including advertising expenditure as a new variable using annual data over the period of 1978 to 2008. Developed econometric techniques of unit root tests, cointegration tests, vector error-correction modeling and Granger causality test have been employed. The findings verify that the money demand in term of real M2 of Malaysia is significant. The money demand function is stable in the long-run. All of the independent variables include real GDP, saving deposit rate, exchange rate and advertising expenditure can affect the demand for money in the short-run. In addition, the money demand function is fitted excellently with the theoretical concept of money demand. Universiti Malaysia Sarawak, (UNIMAS) 2011 Final Year Project Report / IMRAD NonPeerReviewed text en http://ir.unimas.my/id/eprint/6441/8/Lai%20Kim%20Lin.pdf Lai, Kim Lin (2011) The impact of advertising expenditure on the demand for money in Malaysia. [Final Year Project Report / IMRAD] (Unpublished) |
| spellingShingle | HB Economic Theory HJ Public Finance Lai, Kim Lin The impact of advertising expenditure on the demand for money in Malaysia |
| title | The impact of advertising expenditure on the demand for money in Malaysia |
| title_full | The impact of advertising expenditure on the demand for money in Malaysia |
| title_fullStr | The impact of advertising expenditure on the demand for money in Malaysia |
| title_full_unstemmed | The impact of advertising expenditure on the demand for money in Malaysia |
| title_short | The impact of advertising expenditure on the demand for money in Malaysia |
| title_sort | impact of advertising expenditure on the demand for money in malaysia |
| topic | HB Economic Theory HJ Public Finance |
| url | http://ir.unimas.my/id/eprint/6441/ http://ir.unimas.my/id/eprint/6441/8/Lai%20Kim%20Lin.pdf |