Shopping motivation and its important on customer loyalty

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Shopping motivation and its important on customer loyalty

The main purpose of this research is to investigate the relationship between shopping motivation and customer loyalty. Shopping motivation will be measured by five dimensions that are shopping experience, merchandise, shopping mall attribute, after sale services, and social cue. Besides that, emp...

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Bibliographic Details
Main Author:	Lim, Yen Sia
Format:	Final Year Project Report / IMRAD
Language:	English
Published:	Universiti Malaysia Sarawak, (UNIMAS) 2011
Subjects:	HJ Public Finance HM Sociology
Online Access:	http://ir.unimas.my/id/eprint/6435/ http://ir.unimas.my/id/eprint/6435/3/LIM%20full.pdf

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