An exploratory study of service quality effectiveness on intention to complain among mobile phone users in Kuching

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An exploratory study of service quality effectiveness on intention to complain among mobile phone users in Kuching

This study aims to investigate the relationship between customer service effectiveness and complaint behavior. This study focuses on users of mobile telecommunication services through a questionnaire survey in Kuching. 224 respondents participated in this study. Methodologies employed are descrip...

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Bibliographic Details
Main Author:	Tan, Mei Fong
Format:	Final Year Project Report / IMRAD
Language:	English English
Published:	Universiti Malaysia Sarawak, (UNIMAS) 2011
Subjects:	HB Economic Theory HM Sociology
Online Access:	http://ir.unimas.my/id/eprint/6401/ http://ir.unimas.my/id/eprint/6401/1/AN%20EXPLORATORY%20STUDY%20OF%20SERVICE%20QUALITY%20EFFECTIVENESS%20ON%20INTENTION%20TO%20COMPLAIN%20AMONG%20MOBILE%20PHONE%20USERS%20IN%20KUCHING%2824%20pgs%29..pdf http://ir.unimas.my/id/eprint/6401/8/Tan%20Mei%20Fong.pdf

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