Research on promotional campaign of F&N fruit juice

Research on promotional campaign of F&N fruit juice

Fruit juice is one of the most favourable products because of its refreshing and healthy content. However F & N’s “Fruit Tree” is less known compared to other brands such as ‘Yeo’s,”Drinho” and “Cheers”. It was due to lack of aggressive campaign and promotion to the end user. This research is c...

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Bibliographic Details
Main Author: Ardiles, ak. Gabrial
Format: Final Year Project Report / IMRAD
Language:English
English
Published: Universiti Malaysia Sarawak, (UNIMAS) 2007
Subjects:
TS Manufactures
Online Access:http://ir.unimas.my/id/eprint/6334/
http://ir.unimas.my/id/eprint/6334/1/Research%20on%20promotional%20campaign%20of%20F%26N%20fruit%20juice%20%2824%20pages%29.pdf
http://ir.unimas.my/id/eprint/6334/8/Research%20on%20promotional%20campaign%20of%20F%26N%20fruit%20juice%20%28fulltext%29.pdf

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