Research on promotional campaign of F&N fruit juice
Fruit juice is one of the most favourable products because of its refreshing and healthy content. However F & N’s “Fruit Tree” is less known compared to other brands such as ‘Yeo’s,”Drinho” and “Cheers”. It was due to lack of aggressive campaign and promotion to the end user. This research is c...
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| Format: | Final Year Project Report / IMRAD |
| Language: | English English |
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Universiti Malaysia Sarawak, (UNIMAS)
2007
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| Subjects: | |
| Online Access: | http://ir.unimas.my/id/eprint/6334/ http://ir.unimas.my/id/eprint/6334/1/Research%20on%20promotional%20campaign%20of%20F%26N%20fruit%20juice%20%2824%20pages%29.pdf http://ir.unimas.my/id/eprint/6334/8/Research%20on%20promotional%20campaign%20of%20F%26N%20fruit%20juice%20%28fulltext%29.pdf |
| _version_ | 1848835895566794752 |
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| author | Ardiles, ak. Gabrial |
| author_facet | Ardiles, ak. Gabrial |
| author_sort | Ardiles, ak. Gabrial |
| building | UNIMAS Institutional Repository |
| collection | Online Access |
| description | Fruit juice is one of the most favourable products because of its refreshing and healthy content. However F & N’s “Fruit Tree” is less known compared to other brands such as
‘Yeo’s,”Drinho” and “Cheers”. It was due to lack of aggressive campaign and promotion to the end user. This research is conducted to analyze, to identify and to create the effective campaign for this fruit juice product. |
| first_indexed | 2025-11-15T06:15:08Z |
| format | Final Year Project Report / IMRAD |
| id | unimas-6334 |
| institution | Universiti Malaysia Sarawak |
| institution_category | Local University |
| language | English English |
| last_indexed | 2025-11-15T06:15:08Z |
| publishDate | 2007 |
| publisher | Universiti Malaysia Sarawak, (UNIMAS) |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | unimas-63342023-01-20T06:17:59Z http://ir.unimas.my/id/eprint/6334/ Research on promotional campaign of F&N fruit juice Ardiles, ak. Gabrial TS Manufactures Fruit juice is one of the most favourable products because of its refreshing and healthy content. However F & N’s “Fruit Tree” is less known compared to other brands such as ‘Yeo’s,”Drinho” and “Cheers”. It was due to lack of aggressive campaign and promotion to the end user. This research is conducted to analyze, to identify and to create the effective campaign for this fruit juice product. Universiti Malaysia Sarawak, (UNIMAS) 2007 Final Year Project Report / IMRAD NonPeerReviewed text en http://ir.unimas.my/id/eprint/6334/1/Research%20on%20promotional%20campaign%20of%20F%26N%20fruit%20juice%20%2824%20pages%29.pdf text en http://ir.unimas.my/id/eprint/6334/8/Research%20on%20promotional%20campaign%20of%20F%26N%20fruit%20juice%20%28fulltext%29.pdf Ardiles, ak. Gabrial (2007) Research on promotional campaign of F&N fruit juice. [Final Year Project Report / IMRAD] (Unpublished) |
| spellingShingle | TS Manufactures Ardiles, ak. Gabrial Research on promotional campaign of F&N fruit juice |
| title | Research on promotional campaign of F&N fruit juice |
| title_full | Research on promotional campaign of F&N fruit juice |
| title_fullStr | Research on promotional campaign of F&N fruit juice |
| title_full_unstemmed | Research on promotional campaign of F&N fruit juice |
| title_short | Research on promotional campaign of F&N fruit juice |
| title_sort | research on promotional campaign of f&n fruit juice |
| topic | TS Manufactures |
| url | http://ir.unimas.my/id/eprint/6334/ http://ir.unimas.my/id/eprint/6334/1/Research%20on%20promotional%20campaign%20of%20F%26N%20fruit%20juice%20%2824%20pages%29.pdf http://ir.unimas.my/id/eprint/6334/8/Research%20on%20promotional%20campaign%20of%20F%26N%20fruit%20juice%20%28fulltext%29.pdf |