How young adults perceive advertising: a comparative study of three ethnic groups

QR Code

How young adults perceive advertising: a comparative study of three ethnic groups

The aim of this study is determine attitude of young consumers towards advertising by ethnicity. Specifically, it seeks to understand how the young adults from the Iban, Chinese and Malay communities perceive advertising. A seven-factor belief model was adopted to decompose the theory of reasoned ac...

Full description

Bibliographic Details
Main Authors:	Hiram, Ting, Ernest Cyril, de Run
Format:	Proceeding
Language:	English
Published:	2013
Subjects:	BF Psychology H Social Sciences (General)
Online Access:	http://ir.unimas.my/id/eprint/590/ http://ir.unimas.my/id/eprint/590/1/how%20young%20adults%20perceive%20advertising%20%28abstract%29.pdf

Similar Items

Young Adults’ Attitude towards Advertising: A Multi-Group Analysis by Ethnicity
by: Hiram, Ting, et al.
Published: (2015)

Attitude towards advertising among young adults: A comparative study by ethnicity
by: Hiram, Ting, et al.
Published: (2015)

Attitude Towards Advertising: A Young Generation Cohort's Perspective
by: Hiram, Ting, et al.
Published: (2015)

Ethnically targeted advertising : views of those not targeted
by: Ernest Cyril , de Run
Published: (2007)

Ethnically targeted advertising : views of those not targeted
by: Ernest Cyril, de Run
Published: (2007)

Do target and non-target ethnic group adolescents process advertisements differently?
by: Muhammad Mohsin, Butt, et al.
Published: (2011)

How Adolescents View Advertising: The Effects of Beliefs and Personal Values
by: Ernest Cyril, de Run, et al.
Published: (2014)

Determining Attitudinal Beliefs about Controversial Advertising
by: Ernest Cyril, de Run, et al.
Published: (2014)

Exploring Antecedents Of Attitude Towards Controversial Advertising
by: Ernest Cyril, de Run, et al.
Published: (2013)

Generational Cohorts and Their Beliefs and Attitude towards Advertising
by: Ernest Cyril, de Run, et al.
Published: (2013)

Ethnic advertising: adolescents' attitudes towards target and non-target advertisements
by: Muhammad Mohsin, Butt, et al.
Published: (2010)

Ethnic advertising: adolescents' attitudes towards target and non-target advertisements
by: Muhammad Mohsin, Butt, et al.
Published: (2010)

Generations X and Y Attitude towards Controversial Advertising
by: Ting, Hiram, et al.
Published: (2012)

Testing Real World Advertisements Language Cues Impact On Dominant And Non-Dominant Ethnic Groups: Comparing Malays And Indians In Malaysia
by: de Run, Ernest Cyril, et al.
Published: (2010)

Does Targeting Really Work? The Perspective Of A Dominant Ethnic Group
by: Ernest Cyril, de Run
Published: (2005)

Can Ethnically Targeted Advertising Work For Malay Adolescents?: The Moderating Role Of The Strength Of Ethnic Identity
by: Butt, Muhammad Mohsin, et al.
Published: (2012)

Creative perfektion : the why and how of creative thinking
by: Kilgour, Mark, et al.
Published: (2013)

Attitude towards advertising : Evidence from Malaysia and Indonesia using multi-group analysis
by: Hiram, Ting, et al.
Published: (2016)

Information Search and Purchase Intention for "Made in China "Products by Ethnicity
by: Huang, Huat Wei, et al.
Published: (2016)

Constructing ethnic identification variables of Malay, Chinese and Iban
by: Ernest Cyril, de Run
Published: (2012)

Constructing ethnic identification variables of Malay, Chinese and Iban
by: Ernest Cyril , de Run
Published: (2007)

Attitude Towards Advertising: From Malaysians And Indonesians Perspectives
by: Hiram, Ting, et al.
Published: (2016)

“Made In China” Products and the Implication of Ethnic Identification strength
by: Huat, Wei Huang, et al.
Published: (2016)

"Made in China" Products and the implication of Ethnic identification strength
by: Huat Wei Huang, et al.
Published: (2016)

Food neophobia and ethnic food consumption intention An extension of the theory of planned behaviour
by: Hiram, Ting, et al.
Published: (2016)

Do target and non-target ethnic group adolescents process advertisements differently?
by: Butt, Mohsin, et al.
Published: (2011)

Emotional Quotient: Comparing Multi Level Marketing And Non-Multi Level Marketing Print Advertisements
by: Ernest Cyril, de Run, et al.
Published: (2003)

Unintended effects of targeted advertisements : a test on Sarawakian Chinese / Ernest Cyril De Run
by: De Run, Ernest Cyril
Published: (2007)

The influence of role models on young adults purchase
by: Ernest Cyril, de Run, et al.
Published: (2010)

The influence of role models on young adults purchase
by: Ernest Cyril, de Run, et al.
Published: (2010)

A Qualitative Inquiry into the Formation of Generational Cohorts: A Case of an Emerging Market
by: Hiram, Ting, et al.
Published: (2015)

Beyond Demographic Boundary: Determining Generational Values by Cohorts
by: Ernest Cyril, de Run, et al.
Published: (2014)

Disposition and Repurchase Intention: A Preliminary Study of the How and Why
by: Jee, Teck Weng, et al.
Published: (2016)

Ethnic advertising: adolescents’ attitudes towards target and non-target advertisements
by: Butt, Mohsin, et al.
Published: (2010)

Psychological distress among adolescents of different ethnic groups in Malaysia
by: Janon, Nazariah Shar'ie
Published: (2019)

Chinese Generation Xers’ Attitude toward Advertising:Evidence from Hong Kong and Shanghai Consumers
by: Ernest Cyril, de Run, et al.
Published: (2012)

Attitude towards Advertising: A Comparison between Marketing and Non-marketing Students at a Private University
by: Ernest Cyril, de Run, et al.
Published: (2013)

Celebrity endorser and respondents gender: Its impact on company, behavioral and attitudinal variables
by: Phang, Grace, et al.
Published: (2007)

Can ethnically targeted advertising work for Malay adolescents?: The moderating role of the strength of ethnic identity
by: Butt, Mohsin, et al.
Published: (2012)

Knowledge Sharing Behaviour in Innovative Working Environment: A Case of a Software Developing Company
by: Ting, Hiram, et al.
Published: (2016)