Attributional model of visitors’ event experience in festivals and special events

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Attributional model of visitors’ event experience in festivals and special events

Attribution theory is a constructive and effective application in understanding the behavioural psychology of consumers. Psychologically, individuals normally make some kind of inference from their personal analysis of behavioural facts and figures encountered on-site in order to explain an event or...

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Bibliographic Details
Main Authors:	Norazirah, Ayob, Nabsiah, Abd. Wahid, Azizah, Omar
Format:	Article
Language:	English
Published:	The International Journal of Event Management Research 2013
Subjects:	BF Psychology H Social Sciences (General)
Online Access:	http://ir.unimas.my/id/eprint/586/ http://ir.unimas.my/id/eprint/586/1/Norazirah.pdf

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