Positioning Rural Tourism: Perspectives from the Local Communities

Malaysian rural tourism is composed of a large number of rural communities, each with distinct and varied assets. Within Malaysia, it is noticeably that tourism demand drivers play an important part in generating trips to rural tourism areas. Rural tourism enables tourists to reunite with nature an...

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Main Authors:	May-Chiun, Lo, Abang Azlan, Mohamad, Peter, Songan, Alvin Wee, Yeo
Format:	Article
Language:	English
Published:	International Journal of Trade, Economics and Finance 2012
Subjects:	H Social Sciences (General) HT Communities. Classes. Races
Online Access:	http://ir.unimas.my/id/eprint/5831/ http://ir.unimas.my/id/eprint/5831/1/Positioning%20Rural%20Tourism%20Perspectives%20from%20the%20Local%20%28abstract%29.pdf

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author	May-Chiun, Lo Abang Azlan, Mohamad Peter, Songan Alvin Wee, Yeo
author_facet	May-Chiun, Lo Abang Azlan, Mohamad Peter, Songan Alvin Wee, Yeo
author_sort	May-Chiun, Lo
building	UNIMAS Institutional Repository
collection	Online Access
description	Malaysian rural tourism is composed of a large number of rural communities, each with distinct and varied assets. Within Malaysia, it is noticeably that tourism demand drivers play an important part in generating trips to rural tourism areas. Rural tourism enables tourists to reunite with nature and the culture of the destinations, and that it contributes to the economic and social recovery of the rural areas, as well as to the conservation of the environment and the spreading of local cultures. There are significant strengths and potential opportunities available to rural tourism marketing efforts. Ecotourism has been actively promoted by governments as well as the industry, without an overall effective strategy, successfully protected area management plans and without consultation or inclusion of local communities. Hence, the purpose of this research is to conduct an analysis based on the existing tourism industry in Bario by examining the impact of economics, environmental, social and cultural factors of the tourism industry on the local communities in Bario. The findings suggested that the tourism industry has created a significant impact on the cultural aspect of local communities. Implications of these findings are discussed further.
first_indexed	2025-11-15T06:13:03Z
format	Article
id	unimas-5831
institution	Universiti Malaysia Sarawak
institution_category	Local University
language	English
last_indexed	2025-11-15T06:13:03Z
publishDate	2012
publisher	International Journal of Trade, Economics and Finance
recordtype	eprints
repository_type	Digital Repository
spelling	unimas-58312015-03-20T08:14:06Z http://ir.unimas.my/id/eprint/5831/ Positioning Rural Tourism: Perspectives from the Local Communities May-Chiun, Lo Abang Azlan, Mohamad Peter, Songan Alvin Wee, Yeo H Social Sciences (General) HT Communities. Classes. Races Malaysian rural tourism is composed of a large number of rural communities, each with distinct and varied assets. Within Malaysia, it is noticeably that tourism demand drivers play an important part in generating trips to rural tourism areas. Rural tourism enables tourists to reunite with nature and the culture of the destinations, and that it contributes to the economic and social recovery of the rural areas, as well as to the conservation of the environment and the spreading of local cultures. There are significant strengths and potential opportunities available to rural tourism marketing efforts. Ecotourism has been actively promoted by governments as well as the industry, without an overall effective strategy, successfully protected area management plans and without consultation or inclusion of local communities. Hence, the purpose of this research is to conduct an analysis based on the existing tourism industry in Bario by examining the impact of economics, environmental, social and cultural factors of the tourism industry on the local communities in Bario. The findings suggested that the tourism industry has created a significant impact on the cultural aspect of local communities. Implications of these findings are discussed further. International Journal of Trade, Economics and Finance 2012 Article PeerReviewed text en http://ir.unimas.my/id/eprint/5831/1/Positioning%20Rural%20Tourism%20Perspectives%20from%20the%20Local%20%28abstract%29.pdf May-Chiun, Lo and Abang Azlan, Mohamad and Peter, Songan and Alvin Wee, Yeo (2012) Positioning Rural Tourism: Perspectives from the Local Communities. International Journal of Trade, Economics and Finance, 3 (1). http://www.ijtef.org/papers/173-T00022.pdf
spellingShingle	H Social Sciences (General) HT Communities. Classes. Races May-Chiun, Lo Abang Azlan, Mohamad Peter, Songan Alvin Wee, Yeo Positioning Rural Tourism: Perspectives from the Local Communities
title	Positioning Rural Tourism: Perspectives from the Local Communities
title_full	Positioning Rural Tourism: Perspectives from the Local Communities
title_fullStr	Positioning Rural Tourism: Perspectives from the Local Communities
title_full_unstemmed	Positioning Rural Tourism: Perspectives from the Local Communities
title_short	Positioning Rural Tourism: Perspectives from the Local Communities
title_sort	positioning rural tourism: perspectives from the local communities
topic	H Social Sciences (General) HT Communities. Classes. Races
url	http://ir.unimas.my/id/eprint/5831/ http://ir.unimas.my/id/eprint/5831/ http://ir.unimas.my/id/eprint/5831/1/Positioning%20Rural%20Tourism%20Perspectives%20from%20the%20Local%20%28abstract%29.pdf

Positioning Rural Tourism: Perspectives from the Local Communities

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