Service recovery strategies in western based fast food restaurants : a structural equation model test

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Service recovery strategies in western based fast food restaurants : a structural equation model test

This paper sets out to confirm a model that depicts the probability that service recovery activities will be carried out by front liners in Western based fast food restaurants. The study used a Juster scale based questionnaire survey format the restaurants customers. Data was then analyzed using exp...

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Bibliographic Details
Main Authors:	Ernest Cyril, de Run, Heriyadi, Kusyarnadi
Format:	Article
Language:	English English
Published:	International Journal of Business and Society 2008
Subjects:	AC Collections. Series. Collected works H Social Sciences (General) HM Sociology
Online Access:	http://ir.unimas.my/id/eprint/551/ http://ir.unimas.my/id/eprint/551/1/40%20service%20recovery%20strategies%20in%20western%20based%20fast%20food%20%28abstract%29.pdf http://ir.unimas.my/id/eprint/551/2/40%20service%20recovery%20strategies%20in%20western%20based%20fast%20food.pdf

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