Attitudes towards offensive advertising: Malaysian Muslims' views

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Attitudes towards offensive advertising: Malaysian Muslims' views

Results indicate that those high on religiosity differ on the nature and manner of controversial advertisements from those of low religiosity. Malay Muslims when compared on their degree of religiosity differ in terms of their evaluation of offensive nature of advertisement. More important they diff...

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Bibliographic Details
Main Authors:	Ernest Cyril, de Run, Muhammad Mohsin, Butt, Fam, Kim-Shyan, Jong, Hui Yin
Format:	Article
Language:	English
Published:	Emerald Group Publishing Limited 2010
Subjects:	H Social Sciences (General)
Online Access:	http://ir.unimas.my/id/eprint/548/ http://ir.unimas.my/id/eprint/548/1/35%20Attitudes%20towards%20offensive%20advertising%20Malaysian%20Muslim%20vuews%20%28abstract%29.pdf

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