Attitudes towards offensive advertising: Malaysian Muslims' views
Results indicate that those high on religiosity differ on the nature and manner of controversial advertisements from those of low religiosity. Malay Muslims when compared on their degree of religiosity differ in terms of their evaluation of offensive nature of advertisement. More important they diff...
| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
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Emerald Group Publishing Limited
2010
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| Subjects: | |
| Online Access: | http://ir.unimas.my/id/eprint/548/ http://ir.unimas.my/id/eprint/548/1/35%20Attitudes%20towards%20offensive%20advertising%20Malaysian%20Muslim%20vuews%20%28abstract%29.pdf |
| _version_ | 1848834566323699712 |
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| author | Ernest Cyril, de Run Muhammad Mohsin, Butt Fam, Kim-Shyan Jong, Hui Yin |
| author_facet | Ernest Cyril, de Run Muhammad Mohsin, Butt Fam, Kim-Shyan Jong, Hui Yin |
| author_sort | Ernest Cyril, de Run |
| building | UNIMAS Institutional Repository |
| collection | Online Access |
| description | Results indicate that those high on religiosity differ on the nature and manner of controversial advertisements from those of low religiosity. Malay Muslims when compared on their degree of religiosity differ in terms of their evaluation of offensive nature of advertisement. More important they differ more on the reason that make these advertisement offensive compared to the nature of the products. |
| first_indexed | 2025-11-15T05:54:01Z |
| format | Article |
| id | unimas-548 |
| institution | Universiti Malaysia Sarawak |
| institution_category | Local University |
| language | English |
| last_indexed | 2025-11-15T05:54:01Z |
| publishDate | 2010 |
| publisher | Emerald Group Publishing Limited |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | unimas-5482016-04-12T06:30:27Z http://ir.unimas.my/id/eprint/548/ Attitudes towards offensive advertising: Malaysian Muslims' views Ernest Cyril, de Run Muhammad Mohsin, Butt Fam, Kim-Shyan Jong, Hui Yin H Social Sciences (General) Results indicate that those high on religiosity differ on the nature and manner of controversial advertisements from those of low religiosity. Malay Muslims when compared on their degree of religiosity differ in terms of their evaluation of offensive nature of advertisement. More important they differ more on the reason that make these advertisement offensive compared to the nature of the products. Emerald Group Publishing Limited 2010 Article PeerReviewed text en http://ir.unimas.my/id/eprint/548/1/35%20Attitudes%20towards%20offensive%20advertising%20Malaysian%20Muslim%20vuews%20%28abstract%29.pdf Ernest Cyril, de Run and Muhammad Mohsin, Butt and Fam, Kim-Shyan and Jong, Hui Yin (2010) Attitudes towards offensive advertising: Malaysian Muslims' views. Journal of Islamic Marketing, 1 (1). pp. 25-36. ISSN 1759-0833 http://www.researchgate.net/publication/235645565_Attitudes_towards_offensive_advertising_Malaysian_Muslims'_views DOI 10.1108/17590831011026204 |
| spellingShingle | H Social Sciences (General) Ernest Cyril, de Run Muhammad Mohsin, Butt Fam, Kim-Shyan Jong, Hui Yin Attitudes towards offensive advertising: Malaysian Muslims' views |
| title | Attitudes towards offensive advertising: Malaysian Muslims' views |
| title_full | Attitudes towards offensive advertising: Malaysian Muslims' views |
| title_fullStr | Attitudes towards offensive advertising: Malaysian Muslims' views |
| title_full_unstemmed | Attitudes towards offensive advertising: Malaysian Muslims' views |
| title_short | Attitudes towards offensive advertising: Malaysian Muslims' views |
| title_sort | attitudes towards offensive advertising: malaysian muslims' views |
| topic | H Social Sciences (General) |
| url | http://ir.unimas.my/id/eprint/548/ http://ir.unimas.my/id/eprint/548/ http://ir.unimas.my/id/eprint/548/ http://ir.unimas.my/id/eprint/548/1/35%20Attitudes%20towards%20offensive%20advertising%20Malaysian%20Muslim%20vuews%20%28abstract%29.pdf |