The influence of role models on young adults purchase

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The influence of role models on young adults purchase

This study explores the influence of direct (parents) and vicarious (celebrities) role models on young consumer’s purchase intention and behavior in Malaysia. The study partially replicates previous studies conducted in the west while exploring the eastern perspective. The data was collected using c...

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Bibliographic Details
Main Authors:	Ernest Cyril, de Run, Muhammad Mohsin, Butt, Chung, Yen Nee
Format:	Article
Language:	English English
Published:	Jurnal Kemanusiaan 2010
Subjects:	AC Collections. Series. Collected works H Social Sciences (General) HM Sociology
Online Access:	http://ir.unimas.my/id/eprint/547/ http://ir.unimas.my/id/eprint/547/1/34%20The%20influence%20of%20role%20models%20on%20young%20adults%20purchase%20%28abstract%29.pdf http://ir.unimas.my/id/eprint/547/2/34%20The%20influence%20of%20role%20models%20on%20young%20adults%20purchase.pdf

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