Modeling customer satisfaction in cellular phone services

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Modeling customer satisfaction in cellular phone services

Low tariffs, wider coverage and decent quality keep Pakistani cellular phone market growth at an alarming pace. Despite highest growth rate in the region, the lucrative Pakistani market is not free from challenges. The intensified competition is depicting a pattern of customer churn while the compan...

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Bibliographic Details
Main Authors:	Muhammad Mohsin, Butt, Ernest Cyril, de Run
Format:	Article
Language:	English
Published:	Jurnal Kemanusiaan 2009
Subjects:	AC Collections. Series. Collected works HM Sociology T Technology (General)
Online Access:	http://ir.unimas.my/id/eprint/544/ http://ir.unimas.my/id/eprint/544/1/30%20Modeling%20customer%20satisfaction%20in%20cellular%20phone%20services%20%28abstract%29.pdf

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