Constructing ethnic identification variables of Malay, Chinese and Iban

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Constructing ethnic identification variables of Malay, Chinese and Iban

This paper sets out to measure ethnic identification variables in a Malaysian context. Seven most widely accepted constructs of ethnic identity, language, friendship networks, religious affiliation, participation in clubs and organizations, endogamy, food preference and traditional celebrations were...

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Bibliographic Details
Main Author:	Ernest Cyril, de Run
Format:	Article
Language:	English English
Published:	The ICFAI Journal of Marketing Management 2012
Subjects:	BJ Ethics
Online Access:	http://ir.unimas.my/id/eprint/537/ http://ir.unimas.my/id/eprint/537/1/24%20Constructing%20Ethnic%20Identification%20%28abstract%29.pdf http://ir.unimas.my/id/eprint/537/2/24%20Constructing%20Ethnic%20Identification.pdf

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